Facebook and Instagram advertising for trades
Most homeowners are not searching for a tradesperson every day — but they are scrolling. Metafox builds Facebook and Instagram campaigns that put your work in front of local homeowners at the moment an idea turns into a job worth quoting.
Why Meta advertising suits trades work
Search advertising captures people who already know what they want. Facebook and Instagram do something different: they show your finished work to homeowners in your area before they start shopping around, which often means less competition on price and more room to explain why your work is worth paying for.
It also plays to the strengths of a trade business. You already have the raw material — real jobs, before and after photos, short clips of work in progress. That content usually performs better than anything designed to look like an advert.
What we set up for you
- Campaign structure and objectives matched to the jobs you actually want
- Local audience targeting by area, homeowner signals and interests
- Advert creative built from your own photos and short videos
- Copy that explains the job, the benefit and the next step in plain English
- A short qualification form so you learn the essentials before you call
- Instant automated replies by SMS and email while interest is high
How we keep costs sensible
Advertising budgets get wasted on broad targeting and adverts nobody stops for. We start small, test a handful of angles against each other, and put spend behind whichever combination brings in enquiries you are happy to quote.
We track cost per enquiry rather than likes or reach, and we review the wording, images and audience regularly. If an angle stops working, we change it rather than leave it running.
Trades we work with
Metafox works with UK trades and home improvement businesses — flooring and floor restoration, roofing, joinery, bathrooms and kitchens, landscaping and similar service businesses selling to homeowners.
Every campaign is built around the individual business. We do not run one template across a whole trade.