Marketing and lead generation for flooring companies

Before and after is your strongest asset

A tired carpet lifted to reveal original boards, a scuffed hallway sanded back and sealed, a worn kitchen floor replaced — these are the images that stop a homeowner mid-scroll. Most flooring businesses already have them sitting on a phone.

We build campaigns around that work: paired before and after images, short clips of sanding or fitting, and copy that tells the homeowner what happened, roughly what it involves and what to do next.

Floor restoration needs its own approach

Restoration enquiries often start as a question rather than a decision: is there anything worth saving under this carpet? That is a different conversation to someone pricing up new flooring, and it deserves different adverts and a different landing page.

For restoration work we lead with discovery and reassurance — a free assessment, an honest view of the boards, and a clear quotation — instead of pushing straight for a sale.

What a flooring campaign includes

• Facebook and Instagram campaigns targeted to your working area
• Separate angles for new flooring and restoration or sanding work
• Advert creative built from your own before and after photos and clips
• A landing page focused on one job type and one clear action
• Qualifying questions covering room, floor type, size and timescale
• Automated replies so an enquiry is answered in seconds, not days

Better enquiries, not just more of them

Volume is easy to buy and hard to live with. A form that asks the right two or three questions filters out the enquiries that were never going to book, and gives you enough detail to arrive at a survey prepared.

We review which adverts and questions bring in the work you actually want, and adjust the campaign around that rather than chasing the cheapest possible lead.