Metafox

Lead generation for local trades

Stand out. Get chosen.Get booked.

Local campaigns, better enquiry questions and a clear follow-up process. Metafox helps turn interest into quote opportunities.

See how it works

Practical work, built around your business.

Metafox running fox
Facebook & Instagram adsLead generationWebsitesFollow-upCreative that gets noticedFacebook & Instagram adsLead generationWebsitesFollow-upCreative that gets noticed
Services / 01

What we do

Everything your business needs to attract the right attention, capture genuine enquiries and follow up effectively — without overcomplicating the process.

01

Lead Generation

We build focused campaigns that put your business in front of people already looking for what you offer, then turn that interest into qualified enquiries.

  • Audience research and targeting
  • Campaign creative and copy
  • Ongoing lead quality refinement
02

Website Design

Fast, mobile-first websites built to look established, showcase your work clearly and give visitors a straightforward path to get in touch.

  • Mobile-first responsive design
  • Clear calls to action
  • Hosting, maintenance and updates
03

Funnels

A clear path from first click to qualified enquiry, filtering out price-shoppers and time-wasters before they reach your diary.

  • Landing pages built to convert
  • Qualifying questions and forms
  • Automated next steps
04

Meta & Google Ads

Targeted local campaigns across Facebook, Instagram and Google that reach homeowners and buyers actively considering the work you want to win.

  • Meta and Google campaign setup
  • Local audience targeting
  • Regular optimisation and reporting
05

CRM and Follow-Up

Simple systems that capture every enquiry, remind you to follow up and make sure no promising lead slips through the cracks.

  • Lead capture and organisation
  • Automated SMS and email replies
  • Task reminders and pipelines
06

Branding

A consistent, professional look across your website, social profiles and marketing materials so your whole presence feels credible and memorable.

  • Logo and visual identity
  • Social profile refinement
  • Consistent marketing collateral

Tell us what you need and we will suggest the right mix for your business.

Who we work with / 02

Marketing made for people who build, fit and improve

Metafox is a UK marketing agency helping trades and home improvement businesses turn quality work into stronger demand. Whether you fit, build, repair, restore or transform homes, we shape the message, advertising and follow-up around the customers and projects you want more of.

Website concepts / 03

From overlooked to built to convert

Here is the same flooring restoration business presented two very different ways. A website should do more than look tidier — it should give visitors a reason to get in touch. Both screens are Metafox concepts, not completed client work.

Modern high-converting UK business website conceptBeforeAfter

Drag the handle to compare both Metafox concepts. These are illustrative examples, not completed client work.

Before — a typical dated website

  • A cluttered layout that feels past its best
  • Awkward to browse on a phone
  • Hard to see the quality of the work
  • Too many competing links and actions
  • Extra friction before making contact
  • Enquiries can easily go cold

After — a Metafox website concept

  • A polished, credible first impression
  • Built to work smoothly on every screen
  • Finished work shown off properly
  • One clear route to request a quote
  • A simpler way to capture key details
  • Prompt follow-up while interest is high
Example campaigns / 04

Your ads, like never before

These are concept adverts made to show the standard of work we produce across different trades and services. They are illustrative only — no client names, reviews or performance figures.

Metafox advertising concept

Your Business Name · Sponsored

Is your roof due some attention this year?

Concept advert image showing a newly completed slate roof on a detached home

Free Roof Assessment

Book a professional assessment and receive a clear, no-obligation quotation.

Get Quote

Roofing campaign · Illustrative concept only, not a live advert.

Metafox advertising concept

Your Business Name · Sponsored

New floors, fitted properly and built to last.

Living room before new flooring, with a worn beige carpetBefore
Concept advert image showing a newly fitted oak floor in a bright living roomAfter

Free Measure & Quote

Choose from a wide range of finishes with a free home measure and quotation.

Book Measure

Flooring campaign · Illustrative concept only, not a live advert.

Metafox advertising concept

Your Business Name · Sponsored

Original floorboards hiding under that old carpet?

Concept advert image showing a sanded and restored original wooden floor in a period UK home

Sanding & Restoration

Bring tired original boards back to life with a free assessment and quotation.

Book Survey

Floor restoration campaign · Illustrative concept only, not a live advert.

Swipe or tap the dots to browse.

Tell us what you would like to promote and we will suggest an approach.

How it works / 05

Five simple steps

  1. 01

    We learn about your business

    We start by understanding your business, your customers and the goals you want to achieve.

  2. 02

    We create leads that reach the right people

    We build the message and the creative that puts your business in front of the right audience.

  3. 03

    We help qualify leads

    We capture the details that matter, so you can see quickly which enquiries are worth your time.

  4. 04

    We follow up

    Interest fades fast, so we make sure every enquiry gets a prompt, professional response.

  5. 05

    We review and improve

    We track what is working, refine the approach and keep improving the results over time.

Our story / 06

How Metafox was born

Metafox fox logo and wordmark

Metafox wasn’t born in a boardroom.

It grew from years of hands-on experience creating advertising campaigns, promoting music and live events, and building side projects where getting the right people to pay attention really mattered.

Over time, one thing became clear: good marketing isn’t always about being the loudest. It’s about finding the smartest route forward.

That thinking is at the heart of Metafox. A fox is observant, adaptable and resourceful. It watches what’s happening around it, spots opportunities others might miss, and doesn’t waste energy taking the obvious route just because everyone else is doing it.

We try to bring that same mindset to marketing. We look at what your business actually needs, where the opportunities are, and how we can help you reach more of the right people without overcomplicating the process.

Because the smartest route isn’t always the loudest one.

Sometimes it’s about better positioning.

Sometimes it’s better advertising.

Sometimes it’s improving your website or following up with leads properly.

Whatever the route, the goal stays the same:

Work smarter. Think like a fox.

Book a free consultation

Contact / 07

Let's grow your business

Tell us what you want to achieve and we will come back with clear, practical next steps.

Takes under a minute.