Facebook & Instagram ads◆Lead generation◆Websites◆Follow-up◆Creative that gets noticed◆Facebook & Instagram ads◆Lead generation◆Websites◆Follow-up◆Creative that gets noticed◆
Services / 01
What we do
Everything your business needs to attract the right attention, capture genuine enquiries and follow up effectively — without overcomplicating the process.
01
Lead Generation
We build focused campaigns that put your business in front of people already looking for what you offer, then turn that interest into qualified enquiries.
Audience research and targeting
Campaign creative and copy
Ongoing lead quality refinement
02
Website Design
Fast, mobile-first websites built to look established, showcase your work clearly and give visitors a straightforward path to get in touch.
Mobile-first responsive design
Clear calls to action
Hosting, maintenance and updates
03
Funnels
A clear path from first click to qualified enquiry, filtering out price-shoppers and time-wasters before they reach your diary.
Landing pages built to convert
Qualifying questions and forms
Automated next steps
04
Meta & Google Ads
Targeted local campaigns across Facebook, Instagram and Google that reach homeowners and buyers actively considering the work you want to win.
Meta and Google campaign setup
Local audience targeting
Regular optimisation and reporting
05
CRM and Follow-Up
Simple systems that capture every enquiry, remind you to follow up and make sure no promising lead slips through the cracks.
Lead capture and organisation
Automated SMS and email replies
Task reminders and pipelines
06
Branding
A consistent, professional look across your website, social profiles and marketing materials so your whole presence feels credible and memorable.
Logo and visual identity
Social profile refinement
Consistent marketing collateral
Tell us what you need and we will suggest the right mix for your business.
Who we work with / 02
Marketing made for people who build, fit and improve
Metafox is a UK marketing agency helping trades and home improvement businesses turn quality work into stronger demand. Whether you fit, build, repair, restore or transform homes, we shape the message, advertising and follow-up around the customers and projects you want more of.
Here is the same flooring restoration business presented two very different ways. A website should do more than look tidier — it should give visitors a reason to get in touch. Both screens are Metafox concepts, not completed client work.
BeforeAfter
Drag the handle to compare both Metafox concepts. These are illustrative examples, not completed client work.
Before — a typical dated website
A cluttered layout that feels past its best
Awkward to browse on a phone
Hard to see the quality of the work
Too many competing links and actions
Extra friction before making contact
Enquiries can easily go cold
After — a Metafox website concept
A polished, credible first impression
Built to work smoothly on every screen
Finished work shown off properly
One clear route to request a quote
A simpler way to capture key details
Prompt follow-up while interest is high
Example campaigns / 04
Your ads, like never before
These are concept adverts made to show the standard of work we produce across different trades and services. They are illustrative only — no client names, reviews or performance figures.
Metafox advertising concept
Your Business Name · Sponsored
Is your roof due some attention this year?
Free Roof Assessment
Book a professional assessment and receive a clear, no-obligation quotation.
Get Quote
Roofing campaign · Illustrative concept only, not a live advert.
Metafox advertising concept
Your Business Name · Sponsored
New floors, fitted properly and built to last.
Before
After
Free Measure & Quote
Choose from a wide range of finishes with a free home measure and quotation.
Book Measure
Flooring campaign · Illustrative concept only, not a live advert.
Metafox advertising concept
Your Business Name · Sponsored
Original floorboards hiding under that old carpet?
Sanding & Restoration
Bring tired original boards back to life with a free assessment and quotation.
Book Survey
Floor restoration campaign · Illustrative concept only, not a live advert.
Swipe or tap the dots to browse.
Tell us what you would like to promote and we will suggest an approach.
How it works / 05
Five simple steps
01
We learn about your business
We start by understanding your business, your customers and the goals you want to achieve.
02
We create leads that reach the right people
We build the message and the creative that puts your business in front of the right audience.
03
We help qualify leads
We capture the details that matter, so you can see quickly which enquiries are worth your time.
04
We follow up
Interest fades fast, so we make sure every enquiry gets a prompt, professional response.
05
We review and improve
We track what is working, refine the approach and keep improving the results over time.
Our story / 06
How Metafox was born
Metafox wasn’t born in a boardroom.
It grew from years of hands-on experience creating advertising campaigns, promoting music and live events, and building side projects where getting the right people to pay attention really mattered.
Over time, one thing became clear: good marketing isn’t always about being the loudest. It’s about finding the smartest route forward.
That thinking is at the heart of Metafox. A fox is observant, adaptable and resourceful. It watches what’s happening around it, spots opportunities others might miss, and doesn’t waste energy taking the obvious route just because everyone else is doing it.
We try to bring that same mindset to marketing. We look at what your business actually needs, where the opportunities are, and how we can help you reach more of the right people without overcomplicating the process.
Because the smartest route isn’t always the loudest one.
Sometimes it’s about better positioning.
Sometimes it’s better advertising.
Sometimes it’s improving your website or following up with leads properly.